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- Product group:
- Food
- Foodstuffs and soft drinks
LaFroza
- Booth:
- 6p50
LaFroza offers a high-quality selection of frozen berries, fruits, vegetables, herbs, and mushrooms. The brand is developed for retail by BerryFood OÜ, an Estonian organic-certified company specializing in the sourcing, preparation, and distribution of frozen products for retail, the food industry, and HoReCa partners across Europe.
The portfolio includes the LaFroza range (core range), alongside LaFroza Bio (organic range) and LaFroza Dry (freeze-dried selection), developed specifically for retail chains. BerryFood OÜ is also a distributor of international brands such as Iglotex, BOUJEE, and Crispy Natural.
LaFroza – the best flavours of the seasons, always in your freezer.
BerryFood OÜ is an Estonian organic-certified company specializing in the sourcing, preparation, and distribution of frozen berries, fruits, vegetables, herbs, and mushrooms across European markets. Our clients include retail chains, the food industry, and the HoReCa sector, for whom we provide consistent quality and a reliable supply chain.
Our retail-focused brand LaFroza brings together carefully selected harvests from gardens, fields, and forests into a clear and cohesive product concept. The portfolio also includes LaFroza Bio (our organic product range) and LaFroza Dry (a selection of freeze-dried products), both developed specifically to meet the needs of retail chains — focusing on consistent quality, clear positioning, and efficient shelf solutions.
In addition to our own brand, we act as a representative and distributor for international producers and brands, offering our partners flexible and market-driven solutions. Our strengths lie in a well-curated product portfolio, strong market knowledge, and long-term partnerships.
Our mission is to be a professional and reliable partner, providing transparent cooperation and high-quality solutions in both domestic and international markets.
LaFroza – the best of the season, always in your freezer.