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Marketing Materials
Make use of the ready-made materials to promote your participation!
Would you like to promote your participation in Gastro Helsinki? Invite your network to join as well? If so, make use of our marketing materials – copy them as they are or customise to suit your style!
Use the hashtag #gastrohelsinki to tag Gastro Helsinki account in your posts
We’ll share posts on our channel and engage with your content – let’s make this a great event together!
Share Gastro Helsinki content on schedule!
Gastro Helsinki is Northern Europe’s leading event for the food and beverage industry, bringing together the latest culinary trends, top experts, and unique flavors. The event offers visitors inspiration, professional insights, and tangible sensory experiences – and gives exhibitors the opportunity to showcase their offering as part of a shared industry effort.
Join us in promoting Gastro Helsinki according to a shared schedule – let’s make this the must-attend event for the entire hospitality industry!
Below, we share a three-step communication plan with scheduled dates for event marketing messages. We invite you to take part in spreading the word to your followers about Gastro Helsinki and your participation, and to ensure your target audience receives all the essential information about your stand, tastings, and the event itself.
20 November 2025 – Building awareness
12 December 2025 – Creating interest: reasons to attend
5 February 2026 – Activating participation
Materials
You’ll find the event banner materials and new video banners here!
We want to create a major buzz around Gastro Helsinki, and we succeed best when we work together!
Join us in promoting Gastro Helsinki according to our shared schedule – let’s make this the must-attend event for the entire industry!
Below is our three-step communication plan, aligning with the official event marketing timeline. We invite you to share the excitement with your followers, highlight your participation, and ensure your target audience has all the essential details about your stand and the event dates.
Building awareness
Release Date: November 20, 2025
Key Messages:
- Gastro Helsinki is back!
- We are proud to be part of Finland’s leading HoReCa event. It is the largest and most significant gathering for food and beverage professionals in the country.
- Gastro Helsinki promotes a sustainable food and drink culture and impactful social development, offering a premier opportunity for successful face-to-face networking.
- Save the dates in your calendar.
- See you at Gastro Helsinki!
Generating interest – why visit?
Release Date: December 12, 2025
Key Messages:
- Gastro Helsinki is all about novelties, networking, trends, and innovations.
- Grab attention by highlighting a specific new product, a rising trend, or an exciting launch at your stand.
- Come hear the latest insights, experience our products firsthand, and see what our stand has to offer.
- Strong focus on your own unique offering.
- Communicate why this is an event no professional can afford to miss.
- March 11–12, 2026 | Helsinki Expo and Convention Centre.
Final call to action
Release Date: February 5, 2026
Key Messages:
- The wait is almost over – the event is just around the corner!
- Register in advance to ensure smooth entry.
- Look forward to quality time with the industry and amazing experiences – come meet your colleagues and enjoy the atmosphere!
- What’s on the program? What can visitors expect when they arrive?
- March 11–12, 2026 | Helsinki Expo and Convention Centre.
Here you’ll find photos taken at previous events.
In eMessukeskus, you’ll find a ready-made eInvitation template complete with banners and texts – making it easy to invite your customers to the event!
You can effortlessly upload your mailing list to the service as a .csv file. The service is free to use and there’s no limit to the number of invitations you can send.
Your customer will receive a message with a direct ticket to the event!
Short newsletter
Gastro Helsinki March 11–12, 2026 – Everything you need.
Gastro Helsinki is Finland’s largest and most significant professional event for the food and beverage industry, bringing together the sector’s most important companies, most interesting brands, experts, and decision-makers for two days under one roof. The event offers a place for networking, discussion, renewal, and envisioning the future.
The program is built around three themes: Learn. Think. Discover.
On the Gastro Stage, you will hear brilliant and inspiring speeches on the industry’s most current topics – business development, sustainability, responsibility, and future trends.
In the Culinary Team of Finland’s restaurant kitchen area, you can watch top chefs at work and enjoy the culinary experiences of the competition menu.
In the Master School competition, hospitality management students compete as the future professionals of the field, and in the Wine, Beer & Spirit area’s tastings and workshops, you can experience novelties and find new favorites.
The event is crowned by the announcement of the Finland’s 50 Best Restaurants list, which highlights the country’s most inspiring dining spots and creators.
Gastro Helsinki 2026 – where the future of the industry meets.
Welcome, see you at the fair, you can find us at stand XXXX!
You can link from the newsletter here: https://www.gastrohelsinki.fi
Long newsletter
Gastro Helsinki March 11–12, 2026 – The leading event for the HoReCa industry
Gastro Helsinki showcases the latest industry developments, trends, and innovations, offering information, experiences, and inspiration.
Welcome to the Gastro Helsinki 2026 event!
Gastro Helsinki 2026 is Finland’s largest and most significant professional event for the food and beverage industry, bringing together the sector’s most important companies, brands, experts, and decision-makers under one roof. For two days, the Helsinki Expo and Convention Centre will be filled with encounters, discussions, and insights that define the future of the industry.
The program is built around three themes: Learn. Think. Discover.
On the Gastro Stage, you will hear inspiring speeches on business development, sustainability, workforce recruitment, as well as industry trends and future prospects.
The Avecmedia Stage offers the most useful breathing spaces of the exhibition day – discussions and speeches on career development, business growth, and reaching new customers.
A highlight of Wednesday’s program is the Gastro Talk decision-maker panel, organized in collaboration with MaRa ry, where industry influencers discuss the future of the sector. The Pizzamestari and Master School (Mestarikoulu) competitions by Food Camp Finland will bring masters of pizza culture and young top talents to the stage.
In the Culinary Team of Finland’s pop-up restaurant, visitors can taste the national team’s top dishes and watch the masters at work in the demonstration kitchen.
Participatory cooking workshops and beverage tastings offer the opportunity to learn and be inspired together. Thursday’s Future Talents (Tulevaisuuden tekijät) event and pop-up recruitment bring together students and employers – this is where future career paths are built.
The event concludes with a keynote by Swedish top chef Sofia B Olsson, who challenges us to consider sustainability and the future of food culture from a new perspective. Additionally, the long-awaited list of Finland’s 50 Best Restaurants, which inspires the entire industry, will be announced at Gastro Helsinki.
Gastro Helsinki 2026 – where the future of the HoReCa industry is made.
Welcome, see you at the fair, you can find us at stand XXXX!
You can link from the newsletter here: https://www.gastrohelsinki.fi
Facebook Follow, like, and repost Gastro’s Facebook posts Gastro Helsinki – Facebook #gastrohelsinki2026 | @gastrohelsinki
Instagram Follow, like, and repost Gastro’s Instagram posts Gastro Helsinki – Instagram #gastrohelsinki2026 | @gastrohelsinki Also, make use of the Gastro Helsinki GIFs
LinkedIn Follow, like, and repost Gastro’s LinkedIn posts Gastro Helsinki – LinkedIn profile #gastrohelsinki2026 | @gastrohelsinki
Get ready-to-use posts for your social media channels for the final two weeks! Feel free to edit them to suit your style. Remember to add what’s new and interesting at your specific stand and tag the Gastro Helsinki event (instructions above).
Week 10 Social Media Post
Gastro Helsinki 2026 – Learn. Think. Discover.
In just a week and a half, we’ll see you at Gastro Helsinki at Messukeskus!
Come and hear about the latest trends and innovations and taste the industry’s newest products. Expect delicious culinary experiences, engaging professional encounters, and inspiring speeches and panel discussions on the industry’s hottest topics. Don’t miss this event!
We are participating in Gastro Helsinki. You can find us at stand xxx.
Check out the program and register as a visitor here: https://gastro.messukeskus.com/info/
#gastrohelsinki
Week 11 Social Media Post
Everything you need – Gastro Helsinki, March 11–12, 2026
This week is all about Gastro Helsinki!
Gastro Helsinki offers a comprehensive overview of the industry’s most interesting and talked-about themes and the latest trends, creating a positive atmosphere for new insights. Gastro Helsinki is a pioneer that constantly renews itself alongside the development of the industry.
We are also part of the Gastro Helsinki event. At our stand, we are showcasing new arrivals such as xxx, and there will be xxx program. Come and explore the amazing offerings at our stand and chat with our experts!
You can find us at stand xxx.
View the program and register as a visitor now: https://gastro.messukeskus.com/
See you on March 11–12 at Helsinki Expo and Convention Centre – welcome!
#gastrohelsinki
General Social Media Post
Gastro Helsinki March 11–12, 2026 – The leading event for the HoReCa industry
Finland’s largest and most significant professional event for the food and beverage industry, Gastro Helsinki, brings together the sector’s most important companies, most interesting brands, experts, and decision-makers under one roof for two days to network, discuss, renew, and envision the future.
Gastro Helsinki serves as a forum for social dialogue, highlighting topics and phenomena important to the industry. The event program is built around three core themes: Learn. Think. Discover.
You can find us at stand XXXX – see you at the fair!
Explore the event: https://www.gastrohelsinki.fi
Check out the program and register for free: https://gastrohelsinki.fi/
The marketing support from our partners and exhibitors is significant for our success – let’s make Gastro Helsinki a vibrant event together!
Marketing communications for the event have begun across Gastro Helsinki’s own media channels, including the website, social media, and newsletters. The multi-channel utilization of media space will continue actively until the event.
Advertising, articles, website highlights, and linking will be carried out through partner channels in accordance with agreements. Paid advertising will be executed as a two-part campaign: the first part at the end of the year will spark interest in the event and boost sales, while the second part in early 2026 will highlight registration and direct visitors to sign up for the event!
Marketing communications will highlight, among other things:
- Gastro Helsinki as Finland’s largest and most significant meeting place for hotel, restaurant, food, and beverage professionals.
- Inspiring speeches from leading visionaries aligned with Gastro Helsinki’s themes, offering insights into future opportunities.
- Competitions, interviews, blog posts, companies, the Culinary Team of Finland, the Finnish Championship competition, and the announcement of the 50 Best Restaurants.
- Learning, thinking, and discovering.
- The promotion of responsible food and beverage culture and sustainable development, as well as serving as a forum for social influence where industry professionals and decision-makers discuss current topics and future development trends.
- Generating interest and inspiration so that industry professionals cannot afford to miss the event. We will guide visitors to explore the event, the program, participating companies, and to register.
Active engagement on social media among the target audience and raising discussion about the event play a major role in the marketing communications. The marketing plan is completed through our collective efforts, which is why the marketing support from partners and exhibitors is vital for the event’s success!
If you would like to collaborate on your marketing, please contact:
Heidi Ekholm-Talas
Messukeskus – Gastro Helsinki
Marketing & Communications Specialist heidi.ekholm-talas@messukeskus.com